Top 10 New Year’s Resolutions for Business Success

January 2, 2010 No comments »

key-to-successThe end of the year is a good time to reflect on your business’s progress over the past year and plan how you want your business to develop. Do you want increased success in 2010 or the chance to enjoy the success you’ve achieved more? These top 10 New Year’s resolutions are designed to help you strike a better work-life balance, so you can achieve a truly satisfying success in the New Year.

1. Learn how to delegate and do more of it.

There are so many things to do when you’re running a small business, it’s easy to delude ourselves that we need to do all of them. Then we wonder why we’re so tired and frazzled and have no time to do anything else! Determine Your Personal Return on Investment, and decide to let someone else do some of the tasks for a change. Delegation is the key to a healthy work-life balance.

2. Promote your business regularly and consistently.

Too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Make a New Year’s resolution to hire a marketing expert, or take the time to create a marketing plan on your own and follow through.

3. Make business planning a weekly event.

Planning is vital if you want a healthy, growing business. Business planning lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. So why do it just once a year or once a quarter? Set aside time each week to review, adjust, and look forward – or even better, make business planning a part of each day. Not only will this help you avoid costly mistakes and stay on track, but you’ll feel more focused and relaxed.

4. Learn something new.

What you choose to learn may be directly related to your business or completely unrelated. Learning something new will add to your skills and add a new dimension of interest to your life – another important part of achieving a healthy work-life balance. Depending on how you choose to learn, you may meet new and interesting people, who may become customers, colleagues, or friends. How will you find the time to learn something new? By delegating, remember?

5. Join a new business organization or networking group.

There’s nothing like talking to other business people for sparking new ideas, refining old ones, and making contacts. Whether it’s a group specifically designed for networking or an organization dedicated to a particular type of business, in person or over the Net, making the effort to be a part of a group will revitalize you and your business.

6. Give something back to your community.

There are all kinds of worthy organizations that make a difference in your community. Make a New Year’s resolution to find a cause that matters to you, and give what you can. Make this the year that you serve on a committee, be a mentor, volunteer, or make regular donations to the groups in your community that try to make the place you live a better place. And those that give get.

7. Put time for you on your calendar.

All work and no play is a recipe for mental and physical disaster. So if you have trouble freeing up time to do the things you enjoy, write time regularly into your schedule to “meet with yourself” and stick to that commitment. If you won’t invest in yourself, who will?

8. Set realistic goals.

Goal setting is a valuable habit – if the goals lead to success rather than distress. Make a New Year’s resolution that the goals you set will be goals that are achievable, rather than unrealistic pipe dreams that are so far out of reach they only lead to frustration.

9. Don’t make do; get a new one.

Is there a piece of equipment in your office that’s interfering with your success or something that you lack that’s making your working life harder? Whether it’s an old fax machine that’s a pain to use, or the need for a new employee to lighten your work load, make a New Year’s resolution to stop putting off getting what you need. The irritation of making do just isn’t worth it.

10. Drop what’s not working for you and move on.

All products aren’t going to be super sellers, all sales methods aren’t going to work for everyone, and all suppliers or contractors aren’t going to be ideally suited to your business. If a technique or a product or a business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable. Move on. Something better will turn up.

Achieving a healthy work-life balance is like maintaining a good relationship; you have to keep working on it. But if you apply these New Year’s resolutions throughout the year, your success is guaranteed!

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Surviving Your Holiday Office Party with Your Face and Your Job Intact

December 20, 2009 No comments »

holiday_party_smSo how should you behave when your boss is the host?   Some business experts who have seen the best and worst office party behavior were recently polled.   What follows is a list of their tips for “Surviving Your Holiday Office Party with Your Face and Your Job Intact.”

1. When you gotta go, you gotta go. Even if your boss is named Ebenezer, you should show up at your company office party.  “You cannot skip these parties,” said Margery Sinclair, etiquette teacher and head of Good Manners are Good Business in Glendale.  “You have to put in an appearance.  This is an extension of the business office.”

2. Mind your threads.  Dress appropriately. (Hint: Leave the “desperate housewife” lingerie look at home).  “Avoid the too-toos – too short, too tight, too transparent, too low-cut.  Cleavage is not in good taste at an office party,” says Sinclair.  Sometimes party invitations will specify festive attire, “but nobody knows what that means,” she said.  What it means is: bright colors.  Black is always sophisticated, but color says “holidays.”  If the party is being held at an elegant locale, dress up.  For women, that means pulling the better fabrics – silks, satins, velvets – out of storage.  men, it means an overcoat and shirt with a tie and “nice dress slacks,” Lewis said.

3. Watch the clock (in a good way).  Just like your mom told you: Arrive on time.”  But leave early, don’t overstay,” Sinclair advised.  “An hour and a half is time enough.  Tact is the pleasant side of truth, so if you say you have another party to go to, that’s all right.  Perhaps that ‘other party’ is for the two of you at home.”

4. Come with ‘tude in tune.  The party is being given for your benefit, so leave your Grinch personality and memories of lousy raises at home.  Elizabeth Meinz, special event coordinator at Trocadero, 1758 N. Water St. (Milwaukee, Wisconsin), has seen employee attitude make or break holiday events.”  Guests should attend parties realizing that it is being given for their benefit,” she said.  ” So people should have some gratitude for the party instead of acting like, ‘We’re here and we should get whatever we want,’ and being ultra-demanding.  Come to enjoy yourself and realize a lot of planning has gone into this, so have a good time.”

5. Bag the booze. Career planning experts agree that staying sober is the most important “do” at any office party. Alcohol clouds judgment. At the time, you may feel that doing your Rambo impression makes you look dashing, but your boss may think differently when he sees the digital pictures of you wearing your silk polka dot tie as a headband with a plastic knife between your teeth. In fact, most company party horror stories begin at the bar.” Whenever they drink too much, things go wrong,” said Marc Bianchini, co-owner of Cubanitas, 728 N. Milwaukee St., and Osteria, 1028 E. Juneau Ave., venues that host dozens of holiday parties each year. ” They start having it out with their co-workers and it gets a little hostile.” Remember that you have to face your colleagues again on Monday, warned Dawn Rosenberg McKay, guide of the Career Planning Site on About.com (careerplanning.about.com).” The director of a graduate program threw a party for his fellow faculty and students at his house. He got so drunk that he tripped over his dog, who in turn bit him on his posterior,” McKay said in an e-mail. “Imagine getting up in front of a class after that . . . or running a staff meeting?” How much alcohol should you knock back? Several experts advise a one-drink maximum, but Sinclair has another suggestion:”A beverage is a beverage is a beverage. Having a drink in your hand makes you look sociable, but that just means liquid. It could be vodka, or apple juice or water.”

6. Mingle. Office experts suggest that parties are not the time to shrink into the wallpaper. Mike Halloran, program coordinator and instructor for the management development department at Milwaukee Area Technical College, suggests you prime yourself by learning the names of the senior corporate biggies who will be at the party too. Then, said Halloran: “Go around and introduce yourself to everyone at the party. Start at the top and work yourself down.”

7. Talk the talk. Now that you’re mingling, what do you say? The trick is coming armed with “the gift of conversation,” said Debra Fine, author of “The Fine Art of Small Talk” (Hyperion; $16.95).” Have two or three things to talk about in your head,” Fine said. “The worst time to think about what to talk about is when you don’t have anything to talk about. Tell people your name and help people play the conversation game with you. Have some ice-breakers ready.”Some suggestions: “Hi, what’s your connection to the firm?” “What are your plans for the holidays?” and “Bring me up to date on your life.” Guaranteed conversation deflators include: “Do you have kids?” (If the answer is no, there’s no place to go from there.) Also, Fine warns, at all costs avoid deadly faux pas like “Are those real?” – whether you’re referring to diamond earrings, or anything else. And under no circumstances should you traffic in office gossip. You never know who is standing behind you.

8. Skirt the flirt. This is an office party, not a singles bar.

9. Leash guests. First, make sure guests are welcome at your office event. Then find out if your colleagues are bringing significant others; you both may feel twitchy if you bring the only non-employee. Guests should also be savvy enough to follow the same rules you have to follow. “Their actions could damage your reputation as well,” McKay warned.

10. And, last, leave the leftovers. There’s nothing that says “greed” to your boss like seeing you try to sneak out the door with buffet booty in a doggie bag.


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6 Things Passion For Work IS NOT!

November 4, 2009 No comments »

A recent Harris Interactive survey* uncovered the following statistics on American job satisfaction:

  • Across America, 45% of workers say they are either satisfied or extremely satisfied with their jobs
  • Only 20% feel very passionate about their jobs
  • 33% believe they have reached a dead end in their career

Imagine a world where more people loved what they do for a living.

People that are successful in building a brand all have at least one thing in common: They are have an expressed active passion for what they are doing.

What is passion?

* Passion is not talent.
* Passion is not knowing a lot about a topic.
* Passion is not masterful performance of a task.
* Passion is not being hailed as an expert.
* Passion is not having a lot of experience doing something.
* Passion is not the skill you’ve gotten really good at in your current job.

Passion is about the enthusiasm you have for something. It’s the thing you get energized just thinking about. It’s the topic you never get tired of learning about. It’s what you never get tired of talking about. It’s where your creativity soars. It’s being in that zone where you forget time, space and even hunger because you are so engaged in what you are doing.

My passion is connecting people with information, ideas, opportunities and resources in order to see them grow from bright to brilliant . It’s what I’ve been doing in some form in every major career milestone: as a teacher, trainer, instructional designer, and now coach. And it is one of the things that make me an excellent coach and speaker: I love finding and sharing information. Where someone else may get bored or frustrated hunting down information, I relish the opportunity to find and share what I discover.

How can passion help build your brand?

The people that change things and make things happen, or that inspire others to move forward rarely do so because they mandate that their ideas or status to the people they connect with. They inspire and spark transformation through their passion for their company, idea, product, project, etc…That’s because passion is contagious. Having a well positioned brand opens the door to a place of influence and impact. If you can’t get genuinely excited about what you are doing, how do can you expect to have lasting impact and meaningful influence with people and in situations.

Be careful: It’s very tempting to attempt to build a brand on whatever the latest “buzz” is. But will it last? Will you get tired of it after three or six months just when you’ve got a firm foothold on establishing your credibility? Building your brand around what you are passionate works for you and for those you work with.

Think about the last time you encountered someone who genuinely enjoyed their work. What was their attitude like? How did they treat you? How did you feel after working with or speaking to them? Would you be more inclined to hear their idea or tune them out?

Now think about your own brand – how would your career take off if you found a way to incorporate your passion into your work and into the brand you want to build?

  • Would you be more eager to contribute to you team?
  • Would you be less stressed at the end of the day?
  • Would you attract more opportunities and positive people that could help you take your career to the next level?
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4 Tips to Answering Tough Interview Questions Correctly

October 27, 2009 No comments »

From blatant … “Greatest weakness”; “weakest attribute”; “most significant failure” … to soft … “what might your previous employer say …?” … even softer …“you certainly seem to have a lot of strengths, but we understand no one is perfect…” The question will come one way or another, everyone knows it, yet still befuddled by it.

There have been many Rules of Thumb (R.O.T.) developed over the years, from making light of the question with an answer like “Pizza!” (Do not pass go; do not expect a job here) to true confessions, putting a cloud over everyone, to developing a response that actually demonstrates a strength: “I tend to be a workaholic” or “perfectionist” (Yuk!) In principle, Rules of Thumb are meant to have very broad application such as when in doubt, get out. Great advice if you are in the middle of an intersection and the light changes. Would it apply in the final seconds of a game, you’re down 3 points and have the ball? What, you’re going to walk of the floor? I don’t think so. I find many R.O.T. (pun intended) to be off the mark and misleading. What may be good for one may not be for another. That is not to say there are no rules that can be applied; there are. Just choose your medicine carefully.

When Answering Interview Questions, Here’s RULE #1: Stay Positive…ALWAYS!

“What’s your greatest weakness” is your opportunity to shine. One way is to demonstrate that you are a positive person by nature. Everyone likes a person with a positive nature, right? Remember you are in the interview to make yourself desirable for hiring, so you might say, “I rarely sit there and think of myself in those terms, nevertheless, I do want to respond to your question” or something on those lines. Notice by the way I did not say “I rarely sit there and think of my weaknesses”. Okay, I take it back. Here’s a rule of thumb that always applies: Do not use or repeat negative terms, even if the interviewer throws it out there.

Here are three other rules I suggest you do follow:

RULE#2 No Superlatives! Keep it singular. Superlatives such as “weakest” or “worst” or “biggest” indicate the greatest degree of whatever is it describing. “Worst weakness” is the weakness of the highest degree implying there are other weaknesses of varying degrees but weaknesses nonetheless. That begs the question “what are some others?” Likewise, “need most to improve” implies there are others areas for improvement. In any case, try this as an alternative: “If I had to come up with one…” (No negatives; no multiples).

RULE#3 No Absolutes! The absolute, as in “my weakness is…” states that the weakness exists unconditionally: Utterly fixed and not likely to change. WOW! Wouldn’t it be better to be a little less restrictive, something more conditional like “it could be that I am…” Conditional responses suggest you yourself are not completely convinced of it. This type of response also accomplishes what the bungling technique of using a “strength” to describe a weakness consistently fails to achieve – that your “weakness” may not be a weakness after all.

RULE#4 Keep it real! Your “weakness” should be one (singular) that is subjective – of your person. Humanize it! “If I had to come up with one (singular) it might be (non-absolute) somewhat (qualifier) of a lack of internal patience (human)”. Continuing … “I seem (unconvinced) to have strong tendencies to expect the same from others that I do from myself (human). Not just in terms of results – I’m smart enough to realize that not everyone has the same level of skill, abilities and education (real) … I do however, expect others to give their best effort, and if that’s not there, then yes, that might (conditional) bother me to some degree” (Ah! … “bother me to some degree” … human, non-absolute, qualifier, and conditional … Don’t you love it!) Another tact, similarly keeping it real, could be an incident resultant of some area where improvement was needed (potential weakness) that turned out to be a learning experience and later grew into a personal asset, thus giving you, once more, an opportunity to showcase strength.

In Summary…

Do your homework. Think critically and be honest with yourself. Ask friends or colleagues the same: Critically and honestly, what they think may be your one weakness. When you have the answer, internalize it. In other words, take it to heart. If you don’t, your response may come across like a sound bite, no matter how long and hard you practice sounding unpracticed. When you speak from the heart, you won’t sound “rehearsed”, you will sound “aware” – conscious of yourself, a characteristic we all value.

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5 Uses of Twitter for Small Business

October 19, 2009 No comments »

I’m often asked about Twitter for small business, and my answer is always the same: if your customers and competitors are on Twitter, you need to be too.

Twitter for small business is more than announcing what you’re eating for lunch or your latest profound insight. Done right, it can be a vital way to communicate and make connections that will help you expand your business. If you’re in an industry related to media or content creation, Twitter is a must.

So how do you get started using Twitter for small business? Signing up for an account is self-explanatory and free. (Upload your logo/headshot and a professional-looking background image.) The real question is how to wring value out of Twitter. Here are 5 ways to get the most out of your time on Twitter.

Follow Competitors and Customers

After you sign up for a Twitter account, the next question is who to follow. These are the people or organizations whose tweets you will see in your timeline. When using Twitter for small business, you’ll want to follow people in four categories:

  • Customers. Find your customers on Twitter using the search function or by looking on their Web sites for a “follow me on Twitter” link. Make sure you have your own Twitter handle prominently displayed on your own site so visitors can follow you — and consider following back anyone who follows you. (This can become overwhelming, though, if you are a retail business with tens of thousands of customers.)
  • Competitors. Follow your major competitors so that you can see how they use Twitter and track their promotions, sales and strategies. Remember, imitation is the sincerest form of flattery. If they’re doing something that works, you need to respond in some manner. You may even find ways to partner with competitors once you develop a connection on Twitter.
  • Industry thought leaders. If you’re following the major players in your industry, you can forward their best tweets to your followers, through re-tweeting. As your followers come to rely on you as a useful source of ideas and information, you’ll build credibility and they’ll become more loyal to your brand generally.
  • News outlets. Again, when you follow the major general news outlets — as well as industry publications — you’ll be able to quickly forward information to your network.

Tweet Useful Information — But Not Too Much

So many people are stymied by the question of what to tweet. There seems to be a sense of pressure to come up with five, 10 or even 25 brilliant things to say every day.

Don’t buy into this myth. The most common reason I stop following people is that they tweet TOO much, rather than not enough. After all, the Tweeters who are annoying are the ones who fill your screen with inane tweets, not those who supply two or three useful tweets each day — or even each week.

If you have a blog or regularly create new content on your Web site, you can automatically feed new posts to your Twitter account through any number of services. But make sure that you are active on Twitter in addition to this feed — nobody wants to follow a Twitter account that’s a robot.

Monitor Your Brand

Just because the pressure’s off to be a genius a dozen times a day, don’t think you can ignore Twitter when other work piles up. It’s important to monitor what people are saying about you and your business. You can set up an alert through services such as Social Oomph, TweetDeck or Monittor.

Some of the best examples of sophisticated use of social media occur when companies discover a disgruntled or confused customer through Twitter and quickly address the issue. You can even turn a potentially vocal critic into a fan of the company. People who are using social media like Twitter tend to be public about their feelings toward brands and businesses — so you want those feelings to be positive when it comes to you!

Advertise Events, Discounts and Contests

One terrific way to use Twitter is to advertise promotions or other special events at your small business. It rewards your followers for paying attention to your tweets and encourages them to do so in the future. Moreover, your tweets about contests or discounts are more likely to be re-tweeted, exposing more people to positive vibes about your brand.

Give More Than You Get

Don’t forget the key part of social media: social. You are part of a community on Twitter and it’s important to be a responsible and helpful member. That means giving more than you’re getting on Twitter.

Use Twitter to help industry newcomers network or to provide useful information, and you’ll boost your credibility and reputation. Not to mention that good karma is likely to find its way back around to help your small business — on Twitter and in the real world.

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15 tips on writing & editing newsletters

August 30, 2009 No comments »

A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it’s a highly capable tool.

1. Keep your strategic audiences in mind, always.
What is relevant to them? What is important?

2. Effective management involves planning and influence.
Develop a publication structure, an editorial calendar and written writers guidelines.

3. A newsletter must be sustainable.
Be realistic about the amount of content you can consistently produce.

4. Begin with good basics and build on solid ground.
The most basic newsletter should have a few lead stories, shorter news items, and a message from your leader. A more developed publication might include features, departments, columns, an editorial, cartoon, in-house news, news tidbits, regional round-ups, etc.

5. Deadlines are sacred.
Build in a safety cushion to allow for unexpected delays.

6. An editor, like a captain, needs to know where the ship is going.
When dealing with writers, negotiate topic, length, treatment and deadline before assigning an article. Include important sources and the key questions which the story will address.

7. Offer feature writers a byline and an author’s note.
Writers gain exposure and your publication gains credibility.

8. Be concerned about how your newsletter reads before you worry about how it looks.
Attractive graphics can obscure important content needs. Relevant and well-written content should be able to stand on its own, even as plain text.

9. If you’re doing an emailed newsletter, ‘clean and simple’ spells ‘effective’.
Keep it to plain text. Be concise, and put an ‘in-this-issue’ outline at the top. The footer should have complete ‘subscribe’ and ‘unsubscribe’ information. You should archive back issues, with an annotated index, on your website.

10. Good writing and good editing require direction and hard work.
Your copy should sing rather than drone. It should ring when tapped. Write compact copy in the active voice. Edit for clarity, conciseness, jargon, length, correctness. The bottom line is your readership; give them top priority.

11. Lead with strong items that have broad appeal.
Learn from the best daily newspapers: People decide within seconds whether or not to read. Your editorial or a message from the CEO should have a regular spot after the lead items. In-house or more parochial news should have a regular spot much further in. This gives you the best chance of competing for attention, while those familiar with your newsletter know where to find what they want.

12. Learn the distinction between simple information and a story.
Information comes to life as a story when someone talks about it. Try to cite sources as part of the way you do things.

13. Any successful newsletter depends on plentiful and reliable sources.
Consider an acknowledgment box that lists everyone who contributed to an issue. This will reward people for helping and encourage others to participate.

14. Look for reader feedback, always.
Watch to see how people scan your publication. Talk with a new sampling of readers after each issue. Do a formal readership survey on a regular basis. Track what’s happening.

15. The true test of performance is behavior.
You’ll know you have an effective publication when your strategic audiences clip and save articles and when people are eager to write for it.

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Work Smarter Not Harder

August 25, 2009 3 comments »

businessDo you end the day wishing for more hours? If this describe you, there are ways to get more from your day without having to need more hours.

Time management is a very important skill for anyone working in a flex-based environment. For mobile workers it can be the difference between sanity and insanity.

Creating and keeping a schedule will require some effort initially but once you get into this routine, it will become second nature to make plans and stay organized. You will need to breakdown your activities based upon Work and Home/Chores.

If you analyze the time spent doing various activities over a period of one or two weeks, you will see patterns developing. Those patterns are what you need to track. They will be either time wasters or maximum use of time.

Work

  • Telephone calls and dealing with email can be two of the biggest time wasters we have.
  • Keep all calls short and on topic. It’s not the time for socializing and catching up on gossip.
  • Have separate email accounts for work and personal use. Leave reading the personal email until you are not on “the clock”.

Working in a remote environment it can be very easy to get side tracked and forget what your original purpose was.

  • Make sure you stay focused and if you have to, use a timer.
  • Set time limits for how long you have to work on a specific task.
  • Don’t set unreasonable limits, as you will frustrate yourself.
  • Keep favorite sites and search engines bookmarked. This will save valuable time. Save information in a text file that lists different sites and what information is found there.
  • Save your reading/writing/training for times when you know that you will not have to worry about interruptions. Nothing is worse than trying to learn something new and having the phone ringing from co-workers asking questions or looking for information.
    Chores

    Your first priority, especially when working from your home office is your job. Save chores for after work hours or for break times. If you allow yourself to get caught up in household chores, you will not get any work done.

    Don’t forget you still need regular breaks and time to eat. It is too easy to get caught up in work and miss meals or not take a break and you will pay for that later.

    Organizing your day to include regular breaks and scheduling your work tasks will enable you to work much smarter and it will also be lesss stressful.


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15 Blog Content Ideas for Realtors that have Nothing to Write About

August 17, 2009 3 comments »

idea_bulbSo, what kind of blog content can a real estate agent find that will get quality links? That is the ultimate question, because the goal should not be to win over the world overnight – it should just be to slowly gain quality links one at a time and build the authority of your site. This will ultimately better your rankings in the search engines which is what will get you the additional business that you are looking for.

But what if you aren’t a Pulitzer-prize winning writer or a professional photographer? This is ok. Just find relevant topics for your area and the local real estate market (even if it’s just remotely related) that visitors to your site would find interesting, and even compelling.

Don’t worry about writing an article or finding a picture with the goal of gaining 100 new links to your site or getting so many hits that it crashes your server.

If you get one great link from a local college (.edu sites are great) to your site because you wrote a great article about how the market is affecting home prices in your city and recent college grads are unable to afford homes in the area, then you have achieved your goal.

Or what if your photos and write-up about how a local fire halted construction of a much needed infrastructure system to a densely populated subdivision and shut down schools for days – if a local news media links to your site, then you have achieved your goal.

So… here it is. 15 ideas for blog content to get links and traffic to your site. This is certainly not a complete list – there are many more where these came from but I do not want to overwhelm you.  Feel free to add your own, fresh ideas. This list may also spark some new ideas that would work well in your market.

1. Home prices in local market

2. Local subdivisions/ farm area prices, solds, actives, pendings, etc.

3. New construction plans in area

4. New businesses coming to area

5. Job market in local area

6. Local weather and how it affects lifestyles & local market (for example, in Phoenix, no natural disasters, so many companies put their data centers here because of low risk of physical destructions to computer and data equipment)

7. Create a helpful checklist for buyers and sellers

8. Create an ebook. Example: “(Your name)’s Guide to Buying Real Estate in (your area). Make it a step by step guide to let your clients know exactly what it’s going to be like to buy real estate in your state.

9. Mortgage rate updates

10. Dangers of certain types of loans (such as interest only, certain ARMS, etc.), and why they are not for everyone – be careful not to buy more house than you can afford

11. Advantages of going through a mortgage broker for your next loan as opposed to your local bank (i.e., more options for finding a lender to say yes, potential for better rates, competing lenders so can find the best program for your needs)

12. Buying your first investment property

13. Dos and don’ts of buying investment properties

14. Should you rent it or flip it?

15. Conduct an “Annual Profile of Homebuyers/Sellers” in your market. Here’s how it could work: Interview 100 folks who have recently or are currently buying or selling a home. Offer them a gift certificate or dinner for two for their time. Ask all kinds of questions such as how they ultimately found their home, how they chose their REALTOR, what other homes or areas did they consider, what was most important in selling their home, etc. Then, write a nice article about your findings and post the results (use photos, charts, graphs, etc.).

Some of you already have the light bulb going off about this last one. This is a biggie – just think about how you could use this same technique as a prospecting tool for FSBOs and Expireds. And about how many news stations or local universities may stumble across your report. Then, you’ve got interviews, links to your website, reprints or quotes from your article, and more. This is a key stealth marketing technique that could land more traffic to your website and numerous buyers and sellers lining up to do business to you.

On some of the unique and local ideas above such as the Christmas light show directory, this can help you rank immediately for some of the long tail searches because they are not as competitive. So, whenever someone searches for “Your Town Christmas Light Shows,” you now come up in the top of the search. Not only does this bring potential clients to your site, but it increases your name recognition and the authority of your site. You become a trusted source for valuable information – this is easily incorporated into your long-term strategy of becoming an authority in your marketplace (both on the web and in the neighborhoods you work). It is also very likely that various news media outlets will stumble on your website and want to quote you or interview you – another great way to get famous and get links.

Think of your website as the canvas and your expertise as the paintbrush. Pick up your brush, open your mind, and create a link-worthy masterpiece.


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Back to School Tips for Parents

August 14, 2009 No comments »

stress-picture-stress-relief-kit1Well it’s back to school time and for all your parents, here are some back to school tips .

Congratulate yourself. Especially if you have teenagers and you have made it through the summer resisting the urge to hit them, very gently of course, over the head with a baseball bat.

Going back to school can make any child nervous. They may be worried about new classmates, more homework, even where they will sit in the cafeteria, Be sensitive to their concerns. This means that you should hide the calendar where you have
been marking off the days until they return to school, and at least act attentive when they share your concerns. Saying “Get over it.” or ” I’m free , I’m free at last “, is probably not a sensitive response.

When your child comes home from his or her first day of school, act like you have been worried about them all day. Do not mention the leisurely bath you took in the morning, the coffee and your favorite book, your lunch date with your best friend and your shopping spree at the Mall. Instead, pretend you were lying around all day, hoping they had a good day.  And you are lying!

When your neighbor, the teacher, comes dragging home resist the temptation to say, ” I had a great day!!! And how was yours? “

Do not say to the bus driver, “You mean you bring them back EVERYDAY? “

Aw shucks, you sure miss making the little tykes lunch, It so nice and peaceful around the … whoops, you meant to say, Gosh I miss the screaming and the fighting with her brother and the whining and the “Take me to ….” But it is SO nice and QUIET.

Do not write to the School Board suggesting they think about year-round school or extending the school day by – hmm – five hours. That would give you time for cocktails , whoops! Remember you miss the little tykes…

Remember school supplies do NOT include a bottle of wine and a note to the teacher that says THANK YOU, thank you very, very, very much.

Isn’t it nice to sit at work and not worry about them drowning the cat, flooding the basement for a swimming pool, setting each other on fire, And you DO miss the hourly calls. “Mom, I am SO bored’. Mom can you leave the car at home so I can drive to …, Mom, can
I get a tattoo. I am 13 and I think…, Mom – he is picking on me again. Mom, hmm, the window got broken, but it’s NOT MY fault….Mom, is it okay if I have a boy over and we take a nap, just a nap, I promise, a nap together? “

You can actually talk to adults who don’t say, “Well, he started it.” Whoops , I mean, gosh you miss the little tykes.

And of course the kids have been sleeping late every morning and they have to get back on schedule. So it makes perfect sense to send them to bed at 8 p.m. the last two weeks before they go to school. After all, they do have to adjust to a new schedule and you have your husband have the candles and the wine and even the time!


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The Name Game

August 13, 2009 3 comments »

nameDuring the early years of the Internet, there was furious competition for Web site domain names, accompanied by lawsuits and huge sums paid for well-known names. Last year the buying and selling of Web site domains amounted to a $77 million enterprise, says a recent study by Sedo.com, an international company that offers domain transfer and escrow services. At any given time, Sedo lists 12 million to 15 million domains for sale, says Chief Operating Officer Jeremiah Johnston, who runs the firm’s Boston office. He spoke recently to Smart Answers columnist Karen E. Klein about the domain market and how entrepreneurs can acquire, improve, and sell domains. Edited excerpts of their conversation follow.

Is the buying and selling of Web site domain names a viable business?

The days of the Internet pioneers who grabbed one-word, fantastic domains are largely over. Now, it’s a matter of recognizing opportunities and making shrewd decisions. But the buying and selling of domain names has remained one of the few bright spots during the global downturn. There are almost 174 million domain names worldwide and an annual growth rate of 30% over the last five years.

Do domain names automatically increase in value over time?

Online property typically increases in value over time, particularly generic or descriptive domains that have the enduring, evergreen quality that drives traffic. Similar to traditional real estate, if you invest in the right virtual property, and hold on to it for a while, you will likely see a solid ROI. However, by developing a lackluster Web site into a money-making portal, entrepreneurs and small businesses will not only be making a profit, but they’ll be making a business. They can put equity and worth into a ramshackle Web site and “flip” it for profit some time down the road.

What should individuals look for in domain names?

Look for domains that are generic, category-defining, and short, with one or two words. If you think about all the niches, verticals, and hobbies, the possibilities are infinite. Look for domains in categories where you have some knowledge and think about whether a particular domain is something you’d search for or type into a browser.

What else should entrepreneurs keep in mind?

Remember that domains are more than just dot-coms. The alternative extensions and foreign country domains, like .uk, are very popular despite the continued dominance of .com. Also, prices are significantly lower—maybe three to four times less—for the .tv, .net, .info, or .biz extensions, and they can help a business stand out and provide search engine optimization benefits.

What kind of price range are we talking about?

You hear stories about seven-figure deals, like vodka.com selling for $3 million. But the average price for a domain is under $2,000. If you coin a domain name and nobody else has ever thought of it, you can register it for about $10 annually. (You can check WhoIs to see if a domain name has already been registered.)

Why are there so many domains that sit empty or have no original content on them?

People buy domains and keep them because there’s not much cost associated with them. If they can make even a trickle of income from advertising, that offsets the annual fee, if nothing else. But there are also some really good domains, like sneakers.com, that naturally get hundreds of thousands of unique visitors a month. If you have a domain that gathers anywhere near that kind of traffic, you’ve got a money-making machine.

How much traffic do you need to make good money with a domain name?

It depends on what the going price is for the ads you have on the site.

If you are advertising cheap consumer goods, you’ll need a higher degree of traffic to make any real money. If your site is specialized in an industry where one sales lead is worth a lot, you could have substantially fewer visitors but still make a profit.

One of the nice things about Web sites is that you can analyze the traffic you’re getting. If it turns out that 70% of your visitors are coming from Canada, you’d adjust your content and advertising to take advantage of that.

What kinds of things should entrepreneurs consider if they’re in the market for a domain?

Of course they’ll want to know how much traffic it gets and what kind of search engine ranking it has. Check out the seller and see if that person is the original site registrant. You want to know if the site has changed hands many times and what was on the site in the past, which you can find out at Archive.org. If a site was used for something bad in the past, such as to infringe on somebody’s trademark, you don’t want to be associated with that.

You want to find a site that suits you and your long-term goals. It’s fairly easy to evaluate interest and site loyalty without having to do a lot of extensive research. Sites that offer products or direct services tend to be more profitable, since you aren’t solely relying on advertisers for your ROI.

What should you do with a domain once you purchase it?

Determine what you can do within your budget to improve the Web site and add value to the real estate. Define the Web site’s identity. If you can create a recurring audience by offering content in addition to advertisements, that gives you more valuable traffic quality.

For instance, some people own domains based around a sport that they know, so they put up content, photos, and updates to make the site dynamic.

How are domain sales prices evaluated?

Anything you can do to improve the domain adds value, so if you hold it for several years, if you increase the search engine ranking, if you develop content and audience, that’s all cash-flow positive. If you do nothing more than place advertisements on the site and rely on natural traffic to generate ‘click-thru’ revenue, you’d evaluate what you make annually and sell it for a multiple of that annual revenue.


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