Archive for the ‘Realtors’ Category

6 Things Passion For Work IS NOT!

November 4th, 2009

A recent Harris Interactive survey* uncovered the following statistics on American job satisfaction:

  • Across America, 45% of workers say they are either satisfied or extremely satisfied with their jobs
  • Only 20% feel very passionate about their jobs
  • 33% believe they have reached a dead end in their career

Imagine a world where more people loved what they do for a living.

People that are successful in building a brand all have at least one thing in common: They are have an expressed active passion for what they are doing.

What is passion?

* Passion is not talent.
* Passion is not knowing a lot about a topic.
* Passion is not masterful performance of a task.
* Passion is not being hailed as an expert.
* Passion is not having a lot of experience doing something.
* Passion is not the skill you’ve gotten really good at in your current job.

Passion is about the enthusiasm you have for something. It’s the thing you get energized just thinking about. It’s the topic you never get tired of learning about. It’s what you never get tired of talking about. It’s where your creativity soars. It’s being in that zone where you forget time, space and even hunger because you are so engaged in what you are doing.

My passion is connecting people with information, ideas, opportunities and resources in order to see them grow from bright to brilliant . It’s what I’ve been doing in some form in every major career milestone: as a teacher, trainer, instructional designer, and now coach. And it is one of the things that make me an excellent coach and speaker: I love finding and sharing information. Where someone else may get bored or frustrated hunting down information, I relish the opportunity to find and share what I discover.

How can passion help build your brand?

The people that change things and make things happen, or that inspire others to move forward rarely do so because they mandate that their ideas or status to the people they connect with. They inspire and spark transformation through their passion for their company, idea, product, project, etc…That’s because passion is contagious. Having a well positioned brand opens the door to a place of influence and impact. If you can’t get genuinely excited about what you are doing, how do can you expect to have lasting impact and meaningful influence with people and in situations.

Be careful: It’s very tempting to attempt to build a brand on whatever the latest “buzz” is. But will it last? Will you get tired of it after three or six months just when you’ve got a firm foothold on establishing your credibility? Building your brand around what you are passionate works for you and for those you work with.

Think about the last time you encountered someone who genuinely enjoyed their work. What was their attitude like? How did they treat you? How did you feel after working with or speaking to them? Would you be more inclined to hear their idea or tune them out?

Now think about your own brand – how would your career take off if you found a way to incorporate your passion into your work and into the brand you want to build?

  • Would you be more eager to contribute to you team?
  • Would you be less stressed at the end of the day?
  • Would you attract more opportunities and positive people that could help you take your career to the next level?
[del.icio.us] [Facebook] [LinkedIn] [Twitter]

Worst Resumes Ever

July 23rd, 2009

resume-tee-backIn their years as recruiters, Jon Reed and Rachel Meyers saw plenty of résumés pass across their desks. Plenty were good… but some raised some eyebrows. Reed and Meyers kept track of some of the more bizarre entries and compiled them in their funny new book, “Résumés from Hell” (eCruiting Alternatives, Inc.).

As Reed and Meyers point out, the mistakes these job seekers made give us valuable how-not-tos for our own job searches. These are some example entries from their book, and some useful lessons for the rest of us.

Lesson one: Keep all of the information on your resume relevant.

What not to do:

  • “When I’m not programming, I perform magic. I like solar applications, optical stuff, cool technology and anything to do with radio waves. I juggle and twist balloon animals. I bungee jump on occasion, and I would like to experience skydiving soon.”
  • “I am attending college to obtain two degrees and three certificates in the field of Computer Science. In my spare time I like to work on my computer and do various activities with my girlfriend.”
    Lesson two: Be specific with your qualifications, but too much information can work against you.

    What not to do:
  • “Since the project was coming to a close and it was obvious I was leaving anyway, after the last bugs were fixed, I was fired, and my credits in the game were all but removed to make it more difficult to get a job with a competitor. It’s a given that Mike Stevenson, my old boss, has been calling up everyone in the industry spreading God only knows what types of hideous rumors about me, to scare off any competitors from hiring me.”
    Lesson three: Keep everything on your resume positive.
    What not to do:
  • “Please Remember dear Sir/Madam, that I have failed in a few subjects in my diploma in computer engineering, and that I have no degree…”
    Lesson four: Take the time to find legitimate, glowing references.
    What not to do:
  • “Dr. Frank C. Peterson had a Ph.D. in both Physics and Mathematics, and was a fantastic person to work and play with (I suspect our play would be called work by others, but we enjoyed our work so well that when we did things for Science, for which we were not paid, we called it play and it really was for us.) I only wish he was still with us (RIP).
  • “If you call my previous employer, they’ll tell you that my technologies were also used in Bone Crunch Football and Master Blastoff (hook up your Caller ID blocker before calling this reference, these people are slime).”
    Lesson five: Don’t be too quick with that send button. Double-check the address, subject line and  tag line before you submit any message.
    What not to do:
  • “Keep me posted on which headhunters you deal with. I am currently tied into 50-70 placement agencies, none of which are aware of the others.”
  • Hi Jon — it’s been a while since we talked. I ended up over at Johnson and Johnson in a full-time position. I saw a position in this week’s newsletter that I’m interested in. It may be a stretch, but I thought I’d drop you a line with my resume and see what you think. Hope all is well.
    Gdog G Gdog.

    Lesson six: Confidence is great, but there is such a thing as too much self-promotion.
    What not to do:

  • “My objective is simple: I want your job. I don’t mean the one I’m applying for, but your job. I’m a communications major with a minor in creative writing at a California school. I still have two semesters to go, but I know more than some of my teachers. Once I hit the real world, though, you’re gonna hear from me.”
    Lesson seven: Proofread!
    What not to do:
  • “When I saw your ad in the paper, my eyeballs literally fell out!”
  • “I am looking for a company that is driven to excellent.”
    Lesson eight: Adding fluff to expand your resume diminishes your credibility.

    What not to do:
  • “Arranging chairs and tables for various school occasions, washing dishes, putting dishes and silverware into the dishwasher cycle, removing leftovers from trays, changing trash, wiping the tray belt line.”
  • Telepresence: Voice messaging, fax mailbox, direct phone to my desk.”
    Lesson nine: Unless you’re applying for a few very specific jobs, politics, religion and other loaded subjects have no place on a resume.

    What not to do:
  • “Though the right opportunity might not be available for several months, I’m willing to wait for the right situation. I’m 42, have a wonderful wife and two sons, and love Jesus Christ with all my heart.”
    Lesson 10: Badmouthing former bosses or colleagues will get you nowhere with recruiters or potential employers.

    What not to do:
  • “In the management arena, I have originated and developed marketing leads. I have written winning proposals for federal and commercial contracts — I later negotiated and balanced their budgets and schedules. I am an extrovert, and because of my exceptional ability to express myself, I have even delivered client presentations for projects other than my own to help my less gifted teammates.”


[del.icio.us] [Facebook] [LinkedIn] [Twitter]

Social Networking for Realtors

June 30th, 2009

socialnetworking_0Before you jump into Facebook and try to befriend the masses, you need to understand how things are done in this alternative universe.

First and foremost, don’t ask people you don’t know to be your “friend” and bombard them with constant posts about your listings.
If you damage your reputation, you’ll quickly find yourself very lonely in the social networking world, said panelists at Sunday’s REALTORS® Conference & Expo session on using social media.

That’s not to say social networking can’t be a great tool in selling real estate. You just have to do it in a way that doesn’t seem over-promotional.

You can use social media to maintain a presence with people you already know because it allows you to have a constant presence in their lives.

Here is the lowdown on social networking sites:

LinkedIn (linkedin.com): This site is geared to professionals seeking to expand their circle of contacts. Once you’re connected to someone on LinkedIn, you can link with who that person is connected to. Only make “connections” with people you know or you’ve just met.

Facebook (facebook.com): Facebook is a place to for just about everyone—family, friends, past clients, and colleagues of all age groups. It’s OK to say you’re a real estate professional in your profile, but leave it at that. To connect with other real estate junkies, join a specialized real estate group, but “don’t force it”.

Twitter (twitter.com): Twitter is often called “micro-blogging.” You can send short (140 character) messages to people who choose to “follow” you. You can “tweet” from you PDA or the Web.

Your overall business goal of social networking should be to expand your sphere and move conversations offline.  There’s always going to be need for face-to-face communication in real estate; find a way to marry the two worlds.

[del.icio.us] [Facebook] [LinkedIn] [Twitter]