We all struggle with the fact that some of our e-mails do not get read. One frustration everyone shares is getting people to open their emails. Traditionally we send messages with the headers like “Please vote this year”. Instead, try a different approach and send out the message with the header “Don’t vote this year…” and when the message is opened the header finishes in the email to say “Don’t vote this year…until you read this message”. It’s just human nature; tell someone not to do something and they will. Or better yet, tell them they might have won something and they jump through hoops to open the message. Instead of sending out your next message to say “Our next meeting is” try using an incitement, then when the message is opened it reads…“Attend our meeting this month and you could be the winner”. It gets their attention and most of all gets them to open the emails.