Archive for June, 2010

Marketing Your Blog

June 29th, 2010

So you started a blog, now what? How do you get and retain readers? How do people even find your blog? You will hear a lot about search engine optimization, or SEO, as you get more involved. For those of you not familiar with the term, SEO is the act of taking steps to make your blog or site search engine friendly. We are going to give you some SEO tips, but first off, keep in mind as you write your blog posts, you have two audiences. Your first audience should be your readers and your second audience is the search engines. Like losing the forest for the trees, it is important to remember that if you focus too much on SEO you will miss the point of blogging, which is to provide your readers with information, to network, and create community.

Simple SEO Tips:

~Be specific in your blog topics and page titles. You will rank higher on search engines with “Red Brink House on Mulberry Street” than you will with Anytown Real Estate.

~When loading images, make sure you have named them and are not using the standard camera assigned identification.

~When writing your articles, use key words more often than the word “it”, to improve your ranking opportunity.

Marketing your blog is as important as search engine optimization and does not have to be time consuming. Consider your blog as one more item in your branding toolkit. Prospecting in this business is an on-going effort. Consider your blog one of your tools in your long term investment. Much like your pipeline of prospects, to maintain readers and enjoy return visitors to your blog, you need to offer an incentive. Provide your readers with information that they need. Create a niche market, just like you did when you first got into real estate. You are already a pro at networking, take those skills on line to increase the radius of your circle of influence.

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Turn off the Snooze Button

June 22nd, 2010

boringHow many times have you replied to a job ad via e-mail by shooting them a copy of your resume and cover letter? I’m going to venture a guess and say at least 20 (but more likely hundreds of times) if you’ve been searching for any significant length of time. Here are some of the most notorious mistakes —and what you can do to greatly improve your chances of being noticed.

Attaching the cover letter to the e-mail.

What’s wrong with that, you ask? Most hiring managers aren’t going to open the cover letter and read it. They’ll go straight to the resume instead. Want to ensure your cover letter gets read? Copy and paste it into the body of the e-mail. Whoever received the e-mail will be much more likely to read it if it’s already right there in front of their face.

Writing your whole life story in the body of the e-mail.

Don’t go overboard with details; keep it short. The hiring manager won’t be willing to invest a lot of time reading your e-mail. Keep it short and to the point.

Providing information not relevant to the position.

Here is a great example. If I want to bring an additional resume/cover letter writer on staff, I’m not looking for someone with technical writing expertise, article writing skills, or journalism savvy. Those forms of writing aren’t relevant to what I need. I want a writer who has extensive expertise and certification in resume writing. If someone goes on and on in their cover letter (or in the body of the e-mail) about all their other writing experience, they will lose my interest.  Instead, I want them to tell me about their most relevant experience as it relates to my needs.  I want them to tell me about any resume writing experience they have. Give the hiring manager a brief overview of the most relevant experience you have, appropriate to the position they are trying to fill. This will pique their interest—rather than lose it.

Excluding information they’ve specifically asked you to include.

Depending on the position, the employer may ask you to submit a sample of your work, portfolio, hours of availability, or even salary requirements. Whatever it is they’ve asked you to include, make sure you include it in your cover letter. If not, you will most certainly be removed from consideration for failing to follow instructions. Following instructions and acknowledging everything the employer has asked you to address in the job ad not only saves the employer time but makes you look good. I can tell you this from experience because 9 out of 10 applicants will fail to address every stipulation the employer has listed. It happens to us all the time.

Not using a cover letter at all.

You are selling yourself short by not including at least a brief introduction. Especially if the employer outlines specific requirements. Take the time to write, “I see you need someone with availability to work nights and weekends; I would enjoy working these hours and am available to do so.” Or, “I have included a sample of my work for your consideration along with my resume. If you have any questions, please do not hesitate to contact me.”

Forgetting to tell them why you’re the best fit.

Let me tell you about one of  THE BEST cover letters I’ve ever seen: I could tell this person put effort into it—and she took the time to specifically and meticulously review our job requirements. She scrutinized the requirements and detailed in her cover letter how she had experience meeting those needs. It was applicable, relevant, and attention getting. It was probably one of the only cover letters that actually made us want to read the corresponding resume.

Using a boring closing statement.

Instead of using the same old boring line, spice it up a bit. One of the more daring cover letter closings I have read closed with, “Call today, don’t delay.” I applauded her boldness and had to call her. The closing was confident, feisty, and it certainly grabbed my attention. Not to mention the entire cover letter addressed everything she brought to the table as a potential employee and how these elements were relevant to meeting our needs.

What I am trying to get you to see is boring the hiring manager with details  not relevant to the opening—or not making the most of the space and time you’re getting is really to your detriment. Instead, take the time to write something catchy, relevant, and targeted to the position for which you are applying. Sure, it may take a few extra minutes—but in the end, if you get the interview, won’t it be worth it?

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How to succeed with a “my way” boss

June 15th, 2010

6Is a micromanager the boss of you?

Join the crowd.

A recent workplace survey revealed that four out of five people-managers and workers alike-know firsthand the woes of being micromanaged. Micromanagers hurt productivity and morale-and often drive others away. In fact, one out of three people has changed jobs because of a micromanager.

The good news?

You’re neither hopeless nor helpless.

There’s a lot you can do to survive and succeed with a “my way” boss. But, first, you’ve got to understand his behavior-and exactly how he manages to disrupt people and performance.

Defining the behaviors

Micromanagers get a bad wrap-most often as “control freaks.” Yet, to really understand and deal with a “micro” boss, it’s important to know the five specific behaviors that define micromanagers.

  • They exercise raw power — Micromanagers love to flex their muscles-asserting their power and authority just because they can. While unable to subordinate themselves, they control others with an uncompromising sense of entitlement and self-interest.
  • They dictate time — Micromanagers like to control and manipulate others’ time. They don’t trust people to assess their own workload, so they routinely dictate priorities and distort deadlines. And while they guard their own time with an iron fist, they’re notorious for interrupting others, misusing and mismanaging meetings, and perpetuating crises.
  • They control how work gets done — Micromanagers want everything to be done their way. After all, the boss knows best-or so they think. They dismiss others’ knowledge, experience, and ideas-no matter how good-then hover over them to make sure they’re doing things “right.”
  • They require undue approvals — Micromanagers share responsibility, but not authority. As the bottlenecks of the workplace, they allow no one to move forward without their approval-even on routine or time-sensitive matters.
  • They demand frequent and unnecessary reports — Micromanagers are driven to know what’s going on. They monitor others to death-requiring a stream of needless reports that focus on activity over outcomes.

Getting real

Taking personal responsibility is where the rubber hits the road. If you’re really serious about succeeding with a micromanager, it’s essential to understand the realities.

  • You are not a victim — Victims have no options. You’ve got plenty of them. While the most extreme option is to quit, why not try to improve the situation before you pack up and go? Besides, micromanagers are everywhere!
  • It’s not about fixing him — You can’t “fix” a micromanager or force him to change on his own. You can, however, find your own influence to defuse his disruptive behaviors.
  • Your situation is what it is — Focusing on what your situation “should” be saps energy and creativity. Instead, deal in the real world by looking at your situation for what it really is.
  • You can’t change everything — Some factors are well beyond your control, so get over them and focus your energy and influence where it will really pay off.

Defusing the disruptive behaviors

There are a variety of strategies for dealing with a micromanager. Again, none of them are about “fixing” him. Instead, they’re about working to defuse his disruptive behaviors-starting with some practical, sure-fire tips.

  • Find out his agenda — Everyone has an agenda, especially the micromanager. Figure out what’s really important to him, then work with him-not against him.
  • Take the information initiative — The micromanager is driven to know what’s going on. Don’t wait to be asked for information. Find out what he needs to feel confident and comfortable, then get it to him-ahead of time.
  • Practice the “art” of communication — No one fears inertia more than the micromanager. Show that you’re in motion on priority projects by communicating in three specific terms- awareness, reassurance, and timelines.
  • Stay clear on expectations — Confusion runs high with the micromanager-turning expectations into a fast-moving target. Clarify your conversations and agreements in a trail of memos and e-mails.
  • Renegotiate priorities — The micromanager is notorious for piling it on. Come up with a simple, straightforward method-such as a numerical or color-coded system- for renegotiating the ever-shifting priorities.
  • Be preemptive on deadlines — The micromanager loves to impose and even distort deadlines. Be the first to talk-offering a timeline for when you can do a task (not when you can’t).
  • Play by the rules — The micromanager enjoys catching people in the act. Avoid being an easy target and play by the rules-particularly on policies regarding time and technology.
  • Learn from the “best practices” of others — The micromanager backs off with some more than others. Watch them closely to learn the secrets of their success.
  • Pick your battles — The micromanager will go to war on every issue. Don’t try to match him. Instead, pick the battles that are most important to you.

Taking the “I” out of micromanager

And what if you are a micromanager? You can overcome your own “micro” tendencies if you’re willing to confront and change them-before they compromise your career. Figure out what you’re afraid of. Seek 360 feedback. And get a coach to develop some new “replacement” behaviors.

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5 Ideas That Can Accelerate Your Leadership

June 8th, 2010

chickendoasisayLeadership is much more an art, a belief, a condition of the heart, than a set of things to do.” (Max De Pree)

I was very inspired by the people and presenters at  a recent “Empowering Women in Leadership” event. They covered and discussed growing into your potential, influence vs. authority, leadership defined through personal, business and family and the future of how women can grow into their leadership.

The data and trends strongly point to women continuing to be a majority and a force. They are  starting businesses 2 to 1 over any other ethnic group, 60% of college students and control 66% of  global consumer spending!

Women are still unfortunately struggling with equity issues, especially in the workplace, so any discussion of leadership must be far more holistic. Leadership is defined in many areas of our lives and in many ways.

Here are 5 ideas that can accelerate your leadership skills, inspire you to grow and continue to self actualize. These are especially indispensable if you are  in career transition or job searching.

1. Always strive for  peak performance

Andy Robinson, Career Coach and Strategist, talks about the benefits of striving for and developing a mindset for being a peak performer. Peak performers have  job security because they are highly valued, they are a magnet for opportunity, they have much higher income potential and they usually love what they do for a living. He talks about the 3 Keys to Peak Achievers: desire, knowledge and habit. They have a deep desire, know the truths and live the truths!

2. Leading through  influence

Being a power of example and walking the walk is the only way to build a following. Do what you say you are going to do and be what you want others to be and become. This is how you become authentic and people know how serious you are. Qualities like integrity, openness, having and sharing  a vision, and honoring others successes are key.

3. Develop an Entrepreneurial mind

No matter what you do, developing an innovative, creative, visionary mindset is an asset. Assume some calculated risk and take some leaps. Are you a doer? Mover? Shaker? Make it happen kind of person?

4. Tell your story

Sarah Owen is the CEO of the Non Profit,  CCMI, Community Cooperative Ministries Inc, and presented an idea at the Women’s Leadership event that was so powerful. It is based on the following quote:

“In the heart of each of us, there is a voice of knowing—a story that can remind us of what we most value and long for, what we have known since we were a child.” (Jack Kornfield)

The powerful thing about “your story” is everyone has a story, with characters, plot, setting and scene and we all are connected by the common things that make up our life story:  the people, the moment, the power of the moment and directing all the characters in the moment! So, telling your story, listening to others story and looking for the commonalities that bond us not separate us are keys to relationships.

5. Be a catalyst

“Leadership is more tribal than scientific, more a weaving of relationships than an amassing of information.” (Max De Pree, Center for Leadership)

So how do we weave relationships?

By making connections for others,  inspiring others to take actions and get results, and seeking opportunities to collaborate and partner.

If women are going to take advantage of this moment, of being a majority and power demo and really make a difference in the world they live and work in, they need to step up, speak out and step out.

Developing the art of your leadership takes vision and painting that vision on your life canvass everyday, until the picture tells your leadership story!

Get out that canvas, brushes and paints and start your leadership masterpiece today!

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Go Green with a Virtual Assistant

June 3rd, 2010

green-recycle-imgGo Green! It is a term we hear constantly in the media and on the streets. It is a responsibility of which to be proud!
In today’s society we are hearing more and more about the affect of our actions on the earth and that we must take action now in order to save the earth for future generations.

As research has shown we have a small window to make a difference and we need to act now. We live in a society that does not look into the future, we live in the present. This is a known fact. So, if we are a society that does indeed in live the present, then we need to challenge ourselves to begin looking into the future, if not for us but for our children and our children’s children.

By just making a few changes in our life style we can each make a difference and if each one of us just choose one or two things to help the global warming problem can you imagine what a difference we can make together? HUGE! So, take a few minutes to visit the following links to see how you and your family can begin the process of Going Green.

By teaching the children of today, they will develop compassion to make it a priority to keep our earth safe for future generations.

Interesting fact:

Virtual Assistants are going green everyday! How do we do this?

* We do not pollute our air with carbon monoxide
* Spend less money on gas
* Save trees by using electronic files as opposed to paper files
* Use artificial lighting
* Use recycled materials
* Travel is not expected

The next step you can take in your effort to go green is to go virtual as well!

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