There is no doubt that the real estate industry is one of, if not the toughest profession. Not only are there a lot of licensed agents out there, they are motivated. So, when competition is thick, how do you differentiate yourself from the others? One of the easiest, although sometimes overwhelming phases of your marketing strategy is your on line presence. The great thing about your on line marketing campaign is that it works for you 24/7. While you are out showing property, performing a listing presentation, or even sleeping; your on line efforts are at work.

A critical part of your web effort that some agents tend to forget, is that you have to stay on top of it. This is not something you just throw together and then forget about. It is critical that you update your profiles and add new content to your sites, blogs, and on line communities. For example, what do you think when you go to a blog that has not been updated in a couple of weeks? Where did they go? Are they still in the business? You already know how important it is to stay in front of your clients and prospects with e-mail and mailings; it is just as important to do so on line.

A great tool that many blog services offer to assist you with this task is that of post dating your blog entries. Take some time to write a few articles in one sitting, but schedule them to post at a later date. Do this once a week and you have a great pipe line of articles created. Another great tool for Twitter is called tweetlater. Much like post dating you blog posts, tweetlater allows you to post date your tweet updates. Going out of town? Just want to stay ahead of things? These are two great tools to help you. Stay tuned for more helpful hints from Agent Nation.

So you started a blog, now what? How do you get and retain readers? How do people even find your blog? You will hear a lot about search engine optimization, or SEO, as you get more involved. For those of you not familiar with the term, SEO is the act of taking steps to make your blog or site search engine friendly. We are going to give you some SEO tips, but first off, keep in mind as you write your blog posts, you have two audiences. Your first audience should be your readers and your second audience is the search engines. Like losing the forest for the trees, it is important to remember that if you focus too much on SEO you will miss the point of blogging, which is to provide your readers with information, to network, and create community.

Simple SEO Tips:

~Be specific in your blog topics and page titles. You will rank higher on search engines with “Red Brink House on Mulberry Street” than you will with Anytown Real Estate.

~When loading images, make sure you have named them and are not using the standard camera assigned identification.

~When writing your articles, use key words more often than the word “it”, to improve your ranking opportunity.

Marketing your blog is as important as search engine optimization and does not have to be time consuming. Consider your blog as one more item in your branding toolkit. Prospecting in this business is an on-going effort. Consider your blog one of your tools in your long term investment. Much like your pipeline of prospects, to maintain readers and enjoy return visitors to your blog, you need to offer an incentive. Provide your readers with information that they need. Create a niche market, just like you did when you first got into real estate. You are already a pro at networking, take those skills on line to increase the radius of your circle of influence.